Campaign execution from announce to launch
Marketing, PR & Community
Announce, beat plan, press and creator outreach, storefront festivals, paid campaigns and day-to-day community management — run by us, reported with the platform numbers attached.
How this actually works
A marketing plan for a game is a calendar of moments, each with an asset, an audience and a measurable outcome. We build that calendar backwards from the release date, produce or commission the assets, and run the outreach. Reporting shows the platform’s own figures next to what we spent, because a campaign report a developer cannot verify is worth nothing.
Included in the scope
- Positioning, announcement plan and a dated beat calendar through launch
- Trailer and capsule-art direction, and key-art production with our partners
- Press and content-creator outreach, review-key distribution and embargo handling
- Storefront festival, sale and event submissions
- Paid user acquisition on the channels that fit the title, with spend reported openly
- Discord and social community management, moderation policy and escalation rules
What you receive
- A beat calendar with owners and dates, shared with the studio from day one
- Asset pack: trailers, capsules, screenshots, press kit and a factual fact sheet
- Monthly campaign report with storefront and ad-platform figures included as exported